Indexed in search engines and Google PR

It has been several months since the website was established back in August 2007 and in all that time little has happened bar the tumbleweed passing by.

Herein lies the crux of the problem. Until a website is indexed in the search engines (in particular Google) then a website really has little contribution as a marketing tool. It is very difficult to promote a website that according to the search engines does not exist or has a very low profile.

Indexing is the process by which a search engine basically finds and catalogues a website. Yahoo! and Google search the web for websites and when new web pages are found the search engines say "let's include all these new pages in our search results." Sponsor This Company now has 62 pages indexed in Google http://www.google.co.uk/search?hl=en&q=site%3Asponsorthiscompany.com

New websites take longer to index as they are not supported by inbound links. An inbound link is a link from an external website. In simple terms it is a vote of confidence that one website gives to another. The more votes a website has the more authority it has. Therefore the more links the better placed the website will be in search results.

Getting indexed is only part of the problem. Visible Google Page Rank (PR) is the currency of the Internet and without it you are bankrupt. Google's search ranking algorithm ranks web pages from 0 to 10 with 10 being the best. The scale is logarithmic which means it gets increasingly difficult to move up 1PR value. This culminates in a PR10 being an extremely rare occurrence.

Some key drawbacks of a new website relating to Google PR are
- The PR of a website influences decisions to exchange links
- PR is updated irregularly
- Due to a Google 'sandbox' effect it can take several months before PR is initially assigned to a website

Consequently Sponsor This Company has taken several months to show a PR value, which now stands at 2.