Google Page Rank: The Currency of the Internet

Google Page Rank: The Currency of the Internet

Google has created an online currency, Google Page Rank (PR).

Google PR is the patented technology that Google uses to help rank websites in order of authority and quality. A website with high Google PR is deemed by Google to be a more reliable source of unique, content rich material than a website with a low PR. PR ranges from 0 to 10 with each step up proving increasingly difficult to achieve.

Google is the printing press of its online currency. It does not directly benefit from the market it has created. In fact it is opposed to websites trading PR and has publicly stated that the buying and selling of PR is against its program policies. If you flaunt Google's program policies you run the risk of being nuked and dropped entirely from Google's search results.

What is Buying and Selling PR? Website 'LoPR' has a PR of 2 and wants a better PR rating. Website 'HiPR' has a high PR of 7 and wants to cash in. HiPR sell its PR by linking to the LoPR website in exchange for $$$. Linking from one website to another passes on Page Rank. LoPR subsequently becomes MedPR.

PR effectively makes Internet advertising quantifiable. A correlation would naturally exist between advertising potential and quality of advertising platform. i.e. the higher the quality website (higher PR) the greater advertising potential and the higher price paid for that advertising spot. As PR quantifies Google's perception of the quality of a website, it is no surprise that PR has become a tradable commodity.

All the above begs the question, "Why did Google ever reveal the PR of websites?". The whole issue of buying and selling PR could have been avoided it PR was not a visible quantity. The PR of any website can be viewed in the Google toolbar.

The primary purpose of Sponsor This Company is to raise funds for our start up IT company. The one service our website will always be able to offer is advertising. Our fundraising concept was therefore to provide companies with an advertising outlet via our online directory to offer some incentive to sponsoring an unknown entity.