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Sunday, 30 March 2008

Benefits of listing in a directory

Listing your website in a directory provides an external link to your website. In the world wide web, this external link is viewed as a vote of confidence for your website. The more votes a website has (the more external links) the more the world wide web views such a website with authority and prominence.

In this context world wide web really means the search engines such as Google, Yahoo!, MSN Search and Ask. These search engines have to come up with a method to rank websites in order of importance when a search is performed. The number of external links linking to a website is a significant contributor to the order of such rankings and so the more links the better.

Directories are often an excellent source of useful websites. http://www.find-uk-accountant.co.uk/ is a niche directory specific to UK accountants, whereas www.google.com/dirhp is Google's catalogue of websites on the Internet (based on the human edited directory DMOZ).

Directories are a key starting point both for humans and search engines in finding websites on the Internet.

The Sponsor This Company directory catalogues sponsors of our company.

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